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BA (Honours) Business Management (Marketing) – 3rd Year Top Up Degree

BA (Honours) Business Management (Marketing) – 3rd Year Top Up Degree

This course is aimed at ambitious students who want to broaden their career options with our one-year business management top-up course with a specialism in the field of Marketing. Upon graduation you’ll be well placed to enter employment opportunities in Marketing Management in a wide range of businesses and organizations.

Unit Code Compulsory Modules Credits
MKT3456 Global and Cross-Cultural Marketing 15
MKT3014 Service Marketing Management 15
MKT3314 Strategic Management 30
MKT3019 Marketing Strategy and Implementation 15
MKT3012 Social Media and Viral Marketing 15
MKT3016 Fashion Marketing 15
MKT3013 Public Relations and Corporate Reputation Management 15
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