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This course is aimed at ambitious students who want to broaden their career options with our one-year business management top-up course with a specialism in the field of Marketing. Upon graduation you’ll be well placed to enter employment opportunities in Marketing Management in a wide range of businesses and organizations.
| Unit Code | Compulsory Modules | Credits |
|---|---|---|
| MKT3456 | Global and Cross-Cultural Marketing | 15 |
| MKT3014 | Service Marketing Management | 15 |
| MKT3314 | Strategic Management | 30 |
| MKT3019 | Marketing Strategy and Implementation | 15 |
| MKT3012 | Social Media and Viral Marketing | 15 |
| MKT3016 | Fashion Marketing | 15 |
| MKT3013 | Public Relations and Corporate Reputation Management | 15 |
